About us


Anna Deans products evoke freedom, intertwined with elegance. We create luxury through beauty, simplicity and freedom of movement for the wearer.  Our aim is for our customers to fall in love with how they feel wearing our products, feel connected to them, and keep them for a long time.

Anna Deans is a clothing and accessories brand established in New Zealand by Anna Deans in 2018. We use sustainably sourced, natural, high quality materials and every item is hand made in New Zealand. Each piece is designed and developed with care by designer, Anna Deans in her Wellington based studio. 

Anna Deans has an aesthetic focus on subtle detail, textural fabrics, perfect silhouettes, immaculate shapes and a timeless, but bohemian perspective.